General Information

Vision / Mission


To be a membership company through creating solid foundation for a sustainable growth and becoming the most preferred brand – under a spirit of “The Courage to Choose What is Right”


Mission 1

Create delivery platform to “Curate Options”

Mission 2

Embed a common purpose and passion of being a “Members Obsession” organization

Mission 3

Differentiate through developing core “Insight Intelligence” skills

Mission 4

Become members’ “Default Choices” to nurture a sustainable long-term growth

Core Value


Smart Simplicity