Krungthai Card Public Company Limited (KTC)revealed thatMrs. Pittaya Vorapanyasakul, President and Chief Executive Officer,received the“Coaching Advocacy Impact Award”as the first female executive in Thailand recognized for her strong and sustainable integration of coaching into the organizational culture to drive meaningful change. The award ceremony was held at the Thammasat Association under the Royal Patronage during International Coaching Week.Miss Janejit Ladpli, Head of Public and Corporate Affairs Division,represented Mrs. Pittaya in receiving the award fromMs. Hongyok Chimphan, President of International Coaching Federaration, Bankok Chapter,andDr. Atchara Juicharern, CEO of AcComm Group, leading executive coaches promoting coaching culture in organizations. This annual award is presented in Thailand and globally to recognize the creative and principled application of coaching that delivers real value within organizations.
Dr. Atcharahighlighted the importance of coaching, stating, “One key mechanism for driving modern organizations is coaching, especially in an era of constant change and workforce diversity. Leaders who possess coaching skills are increasingly vital, as not only do they help unlock the potential of employees, but they also enable organizations to adapt proactively and groom the next generation of leaders for long-term success. Mrs. Pittaya Vorapanyasakul, President and Chief Executive Officer at KTC, is a leader who places strong emphasis on integrating coaching into people and organizational management. She consistently applies coaching principles to drive meaningful change and enhance the overall potential of the organization seriously and effectively. She is also the leader who is credentialed as Associate Certified Coach by ICF.”
Miss Janejitdiscussed the success of KTC’s organizational development through coaching, stating, “Under the leadership of Mrs. Pittaya, our CEO, KTC is committed to using coaching as a powerful tool to shift mindsets, particularly among new-generation and mid-level executives. The goal is to empower teams and individuals who have been coached to recognize and expand their potential. On behalf of KTC, I would like to thank AcComm Group for working with us to develop quality coaches who help drive the organization forward. Mrs. Pittaya is a role model in using coaching to effectively manage both people and the organization. She, along with 10 other KTC executives, is certified by the International Coach Federation, reflecting our commitment to continuous growth. It is a great honor for Mrs. Pittaya to receive this prestigious award from AcComm. I would also like to extend my congratulations to Dr. Atchara for being recognized as a Global Impact Coach who has made significant contributions to Thailand. At KTC, we don’t just focus on internal development, we also believe in sharing valuable knowledge and coaching skills with Thai society to promote sustainable learning. This marks another important step for an organization that is ready to adapt and grow steadily on the path of development.”