KTC receives “Thailand’s Top Corporate Brand Value 2018” award in the Finance category.

Mr. Rathian  Srimongkol,(Center)President & Chief Executive Officer, “KTC”orKrungthai Card Public Company Limited,was presented with“Thailand’s Top Corporate Brand Value 2018”honorable award byProf. Bundhit Eua-arporn(2^ndfrom left)President, Chulalongkorn University,at ASEAN and Thailand’s Top Corporate Brands 2018 event forKTC’s achievement of a brand value worth Bt. 18.815 Billion,calculated using the CBS Valuation tool (Corporate  Brand Success Valuation), a product pioneered byProfessor Dr. Guntalee Ruenrom’s(4^thfrom left) andDr. Ake Pattaratanakun’s(Right),lecturers in the Master of Science, Master in Branding and Marketing Program and the Faculty of Commerce and Accountancy, Chulalongkorn University, research which integrates marketing, finance and accountancy together to measure companies’ brand values in numerical terms, in order to encourage business corporations to become aware of the importance of brand reinforcement for society and economic stability. The event recently took place at Sukri Keawchareon Hall, Stock Exchange of Thailand, Ratchadapisek road, recently.