Recently,Mr. Rathian Srimongkol, President & Chief Executive Officer, “KTC”orKrungthai Card Public Company Limited, led the top management in announcing the business direction strategic plan for KTC in 2022, and organised a thank-you trip for the press under the"KTC The New Voyage"concept at Koh Kood, Trat province, to express visions and goals in leading KTC through challenges to achieve a new s-curve and generate significant revenue. The 3 main strategies are:1)Launching “MAAI By KTC,” a new full-service loyalty platform for business partners;2)Boosting the “KTC P BERM” secured loans target to 11,500 million baht by joining forces with Krungthai Bank and KTB Leasing networks nationwide, and3)Increasing KTC’s credit card market share and expanding to premium customer groups.
