Recently, Mrs. Pittaya Vorapanyasakul,  President and Chief Executive Officer, “KTC” or Krungthai Card Public Company Limited, stepped onto the stage to receive the prestigious "NEWS Compass® Global Award - Distinguished Achievement in Coaching and Mentoring" from Ms. Marina Giarani, Chairwoman of the Executive Board, NEWS® Navigation, and Dr. Atchara Juicharern, Chief Executive Officer, AcComm Group. KTC proudly holds the distinction of being the first in Thailand to receive this esteemed award from AcComm Group and NEWS® Navigation, an organization founded in Switzerland. Notably, NEWS® techniques are implemented in 40 countries worldwide.

Dr. Atchara Juicharern addressed the origin and significance of the award, stating, "Managing organizations during change and diverse personnel poses a challenge to administrators, leaders, and managers at all levels, who need to manage results and people using skill sets and tools that are different from the past. The role of coachable leaders has become increasingly vital, as effective coaching enhances individuals' potential, enables executives and personnel to adapt proactively to change, and prepares the next generation of leaders to sustain or elevate organizational success in the long term."

"On the occasion of AcComm Group's 18th anniversary of curating skills and tools for coaching and mentoring tailored for executives in both domestic and international organizations, AcComm strategically collaborated with NEWS® Navigation and developed an inaugural award ceremony in Thailand to honor organizations that have demonstrated excellence in the effective use of coaching and mentoring. This award signifies global recognition. KTC proudly received the "NEWS Compass® Global Award - Distinguished Achievement in Coaching and Mentoring," meeting all criteria for consideration: 1. Providing equal coaching opportunities to all personnel within the organization to foster career development, cultivate diverse perspectives, attitudes, and holistic learning, thereby contributing significantly to both individual growth and organizational advancement; 2. Prioritizing the cultivation of coaching and mentoring skills in alignment with the International Coach Federation's principles. Encouraging executives to integrate coaching into their professional work by enhancing their proficiency in coaching tools within The NEWS Compass® organizational framework, and 3. Advocating the importance of coaching and the implementation of mentoring systems to all executives and personnel, fostering a shared understanding and promoting active engagement for tangible results in both professional productivity and overall workplace satisfaction, and a culture of continuous holistic living."

“Additionally, KTC has demonstrated outstanding performance in the following areas: 1. Achieving clear results aligned with set objectives, proving that organizational leaders can effectively utilize coaching in cultivating successors in line with established goals; 2. Prioritizing the development of coaching skills among executives, evidenced by their 100% participation in a comprehensive program spanning over three months, with practical application, and 3. Encouraging executives who have completed the training to pursue coaching certification through the International Coach Federation (ACC: Associate Certified Coach). The training was completed by 12 individuals, including Mrs. Pittaya, the President and Chief Executive Officer of ‘KTC’.”

Mrs. Pittaya Vorapanyasakul discussed the reception of the “NEWS Compass® Global Award - Distinguished Achievement in Coaching and Mentoring”, stating, “KTC is an organization with a clear commitment to continuously enhancing the potential of its personnel, aspiring to become a model learning organization. Through fostering a deep understanding and mastery of diverse skills across all levels of employees, we aim to cultivate strong leadership among the next generation of executives and mid-level managers. This collective effort is aimed at driving the organization toward its defined objectives. We firmly believe that coaching plays a pivotal role in this journey. By equipping leaders with effective coaching techniques, we empower individuals within the organization to unlock their full potential, and lead to exponential growth and development.”

"On behalf of KTC, we extend our heartfelt gratitude to AcComm and NEWS® Navigation for their collaboration with KTC in nurturing high-quality coaches within our organization. We are particularly proud to announce that we have received 12 certifications from the International Coach Federation. Today also marks a momentous occasion as KTC is honored to receive the prestigious "NEWS Compass® Global Award - Distinguished Achievement in Coaching and Mentoring," an event held for the first time in Thailand. This achievement is a result of the dedication and expertise of the coaches at KTC, as well as all those who have benefited from their guidance. Moving forward, KTC remains committed to our mission to promote and support the continuous development of our personnel, while also sharing knowledge and essential skills for the betterment of the Thai community, thereby fostering sustainable learning within the social sector."

"Coaching is a creative mode of communication, emphasizing the cultivation of innovative ideas. If everyone within the organization and society understands and applies coaching principles, our world will prosper. Coaching not only enables individuals to harness their hidden potential but also enhances the capabilities of those who serve as coaches. In essence, it's a mutually beneficial process," Dr. Atchara concluded.