Mr. Nattasit Soontranu, Head of Credit Card Marketing Division, “KTC”orKrungthai Card Public Company Limited,stated, “Online shopping is a spending category that Thais are increasingly familiar with, leading to significant growth in the Thai e-commerce market within the Southeast Asian region. Shopee, the leading platform in Thailand, has held the largest market share and has been a longstanding business partner of KTC since it first entered the Thai market. Shopee's strategy of organizing the 9.9 online shopping festival has become a major trend, rapidly gaining popularity among online shoppers and expanding to reach a wider range of consumers and businesses.”
“In the past 7 months (January - July 2024), KTC members’ online spending behavior has shifted year-over-year. Members are making purchases more frequently, although the amount spent per transaction has decreased. This is evident from the nearly 40% consistent growth in credit card transactions via e-marketplace platforms. These platforms have been actively driving consumer engagement with numerous sales promotions, such as discount codes during Double Date, PAYDAY and live-streaming sales of products at special rates, encouraging consumers to make more value-driven purchases on items they need.”
Mr. Karan Ambani, Head of Commercial, Shopee Thailand Company Limited,stated, “With the continuous growth of e-commerce in Thailand, consumers have increasingly turned to shopping via online channels for products and services. Among KTC credit card users on the Shopee app, Home and Living products are the most popular purchases. Our strategy is to keep evolving Shopee beyond an e-commerce platform by focusing on the 3S Moments: Surprise, Savings, and Success. These will remain our key priorities throughout the year.”
“As the leading e-commerce platform that captures the hearts of Thai shoppers, Shopee is thrilled to partner with KTC to create a convenient online shopping experience and alleviate financial burdens, especially during these challenging economic times. We genuinely hope this partnership will enhance the online shopping experience for Thai consumers, and we remain committed to developing our services to meet their evolving needs and expectations in the future.”
•For more information, please contact
“KTC TOUCH” branches nationwide Or
• For any KTC credit card Or
https://ktc.today/apply-card
•For the “KTC PROUD” Cash Card
Remark:It is advisable for credit cardholders to use their cards responsibly and repay the full amount as scheduled to avoid incurring an annual interest rate of 16%. “KTC PROUD” Cash Card members should borrow as much as they need and can afford to repay.