KTC strengthens its leadership in credit card technology by introducing the "KTC DIGITAL CREDIT CARD" for the first time in Thailand, featuring enhanced security for both online and offline transactions. Delighting online members with Digital First and Dynamic CVV features, the card allows members to opt for a translucent plastic card with no card digits on the front and no magnetic stripe, eliminating concerns about theft of vital information. Members can now self-apply for the card through the KTC Mobile app and online channels. KTC is confident that, by the end of the year, there will be no less than 100,000 KTC DIGITAL CREDIT CARDS.
Mrs. Pranaya Nithananon, Head of Credit Card Marketing, “KTC”orKrungthai Card Public Company Limited,stated that in 2024, KTC is prioritizing on security at every stage of credit card usage, ensuring memberssecurityduring transactions bothonlineandoffline. Recognizing the online transactions continuous growth; which currently makes up55 %of the total transactions in our portfolio. Members’ main concern revolves around security oncardusage,particularly on online transactions or when purchasing products and services that credit cards might become out of sight. Addressing this,KTCthus innovated thegroundbreaking "KTC DIGITAL CREDIT CARD," featuring three key advancements in security, reconfirming the pioneering initiative in Thailand, as follows:
1)Digital FirstMembers can use the digital credit card immediately upon card approval via online channels. Prompt credit card usage include options like QR Pay and other device pay such as Google Pay or Swatch Pay, etc.
3)Numberless CardThe card is a translucent plastic with no credit card digits on the front and no magnetic stripe, designed to elevate security for members when making any purchases. Say goodbye to concerns about personal information being exposed on the credit card.
Meanwhile,Ms. Sudchavee Banjobdee, Head of Digital Marketing Division,“KTC”orKrungthai Card Public Company Limited,stated that thelaunch of "KTC DIGITAL CREDIT CARD"offers membersmore choices, catering to those who prioritize secure online spending with itsDigital Firstapproach. Members who prefer a physical card, can simply request one via theKTC Mobile app. Currently, the number of KTC Mobile app downloads is2.2 Million, or88%of the overall membership. This underscores the app's status as a regularly utilized channel, reflecting the preferences of digitally savvy members. Notably, the app streamlines the "KTC DIGITAL CREDIT CARD application process,"allowing existing members to apply effortlessly with just a press of the apply-now button. Upon approval, online payments become instantly accessible.
Miss Sirikalya Suthanyaphruet, Head ofOnline Acquisition & Performance Media Division, “KTC”orKrungthai Card Public Company Limited,stated that at KTC, customer experience is our priority. Regarding the"KTC DIGITAL CREDIT CARD"acquisition strategy, the target is the new generation accustomed to seamless digital transactions. To cater to this group, KTC has introduced theElectronic Applicationchannel, allowing interested individuals to apply and submit their personal documents online via their mobile phones independently. This 24/7 accessible channel accommodates users' schedules, particularly those with limited time, such as office workers or the young generation. Applying for the card is streamlined and secure, especially for personal information. Those interested can apply directly through KTC's website or via the KTC LINE Official account (@ktc_card). The electronic application is simple and concise, reducing documentation process. Applicants only need to complete the form and upload the required documents, the applications will be promptly processed and results will be communicated via SMS to the provided contact number. Alternatively, applicants can check their application status through the registered channel at their convenience.
For this launch, members have the option to apply for either the"KTC DIGITAL PLATINUM VISA CREDIT CARD"or the"KTC DIGITAL PLATINUM MASTERCARD CREDIT CARD,"starting January 4, 2024.KTC is confident that the advanced technology and superior security features of these credit cards will address various concerns for members, aiming to achieve a total of100,000 "KTC DIGITAL CREDIT CARD"cards by the end of this year.Pranaya stated in conclusion.
For more information, please contactKTC PHONE 02 123 5000,or get updates on other KTC promotions athttps://www.ktc.co.th. To apply for any KTC credit card, click the link:https://ktc.today/apply-cardor visit any “KTC TOUCH” branches nationwide.