KTC is reinforcing the value of its KTC FOREVER points by aligning them with evolving consumer behavior through its “Secret Deals for Self-Love” campaign. The initiative invites cardmembers to redeem points for exclusive privileges in the health and beauty category via the “KTC Mobile” application, tapping into Thailand’s growing self-care economy.

 

As consumers increasingly prioritize quality of life, spending on health, wellness, and beauty has become more strategic. This shift reflects broader trends identified by public sector data, indicating that Thailand’s beauty and wellness industries continue to expand and play a more significant role in both economic activity and consumer behavior.

 

Miss Sireerat Corvanich, Head of Credit Card Marketing Division at “KTC” or Krungthai Card Public Company Limited, said, “Today’s consumers are no longer focused solely on products, but on experiences that improve their quality of life. At KTC, we aim to transform KTC FOREVER points into something members can use meaningfully in their daily lives, while aligning with the growing self-care lifestyle. At the same time, we have simplified the redemption process, allowing members to start from just one point to make usage more accessible and increase engagement on our digital platform.”

 

KTC has also repositioned its KTC FOREVER points as an “experience currency,” enabling members to enhance their lifestyles through spending that supports self-care, relaxation, and personal well-being. Under the “Secret Deals for Self-Love” campaign, members can redeem points through the “KTC Mobile” app to receive e-coupons from leading health and beauty partners, including:

  • Let’s Relax Spa: Redeem 1 point for a 10% discount on all massage and spa services
  • Stretch me Clinic: Redeem 1 point for a 15% discount on all physical therapy programs
  • Take Care Salon of Beauty: Redeem 1 point for THB 200 off eyelash extension services
  • SLC Clinic: Redeem 9 points for a “Buy 1 Get 1” Rejuvenation TX program at a special price of THB 2,800
  • Vejthani Hospital: Redeem 1,199 points plus THB 650 for an influenza vaccination package

 

Sireerat added that the key focus of the campaign is to enable KTC FOREVER points to deliver real-life value. “The core of this campaign is to use points to create meaningful experiences that members can truly benefit from. By linking the campaign with KTC WELLNESS HUB, we are reinforcing our transition toward a lifestyle platform, building an ecosystem that connects members with curated health and beauty partners. This creates a win-win ecosystem—members gain valuable experiences, while partners can reach high-quality customers, driving real transactions and sustainable growth.”

 

The initiative is part of KTC’s broader strategy to develop a comprehensive wellness ecosystem under the concept “KTC Wellness: The Journey to Well-being.” The ecosystem integrates holistic healthcare experiences, ranging from preventive care and fitness to beauty and rehabilitation services, aiming to enhance the overall well-being of consumers across all generations.

 

This concept has been further developed into KTC WELLNESS HUB, a centralized platform offering curated health and beauty services and privileges. The hub connects a wide range of partners within a single ecosystem, enabling seamless access to lifestyle-driven wellness solutions and creating an end-to-end self-care experience for members.

 

KTC cardmembers can redeem points through the “KTC Mobile” application by selecting preferred deals, receiving e-coupons, and presenting them at participating outlets. For more information, visit www.ktc.co.th or contact KTC Phone at 02 123 5000. Credit cardmembers should use their cards  responsibly and repay in full by the date to avoid a 16% annual interest rate.