Amid continued economic uncertainty, Thai consumers are becoming more selective in their spending, particularly in the beauty and self-care category. Japanese and Korean beauty products continue to gain traction, driven by demand for quality, credibility, and products that better match individual needs.


Krungthai Card Public Company Limited (KTC) revealed that credit card spending in the beauty category continues to grow, reflecting a shift in consumer behavior. Rather than choosing products based solely on brand popularity or trends, consumers are placing greater emphasis on product performance, uniqueness, and trust. This shift is supporting the growth of the self-care economy, as consumers continue to invest in health, beauty, and personal well-being.


Mr. Nattasit Soontranu, Head of Credit Card Marketing Division at KTC, said today’s consumers are more intentional about their beauty purchases. They look for products that suit their individual needs and deliver real value. This has strengthened demand for Japanese and Korean beauty products, which are widely recognized for quality and innovation. Through our collaboration with found & found, KTC aims to offer cardmembers access to a wider range of trusted self-care products, together with privileges that make everyday spending more rewarding.


Mr. Nattapon Choojitarom, Managing Director of Health & Wellness Company Limited (ORHW), said found & found is committed to offering authentic health and beauty products from Japan and Korea through partnerships with leading retailers such as SUGI Holdings and Olive Young. The brand aims to meet demand for high-quality, distinctive products at accessible prices, while expanding its store network in convenient locations, including PTT Station service areas, community malls, and office buildings. Currently, found & found offers more than 4,000 beauty items from Japan and Korea.


The collaboration reflects a broader shift in the beauty retail market, where competition is moving beyond price and brand recognition toward customer experience, product curation, and personalization.


From April 1 to June 30, 2026, KTC credit cardmembers can enjoy special privileges at all found & found stores:

  1. Receive an instant 5% discount on all purchases with no minimum spend.
  2. Redeem KTC FOREVER points for 12% cashback when spending at least THB 1,000 per sales slip, using a minimum of 1,000 KTC FOREVER points, up to the purchase amount. Registration is required on the transaction date.


For more information, contact KTC PHONE 02 123 5000, get updates on KTC promotions at https://www.ktc.co.th.  To apply for any KTC credit card, click the link: https://ktc.today/apply-card or visit any KTC TOUCH branches nationwide.


Remark: Please use credit cards responsibly and make full payments within the due date to avoid interest charges of 16% per annum.