KTC is expanding its partnership with Shopee Thailand to strengthen its position in the premium e-commerce segment, betting on sustained demand for trusted brands, quality products and high-value purchases despite an increasingly cautious consumer spending environment.
The collaboration forms part of KTC’s data-driven strategy to develop more targeted privileges based on customer spending behavior and evolving lifestyle preferences. The company sees premium online retail as a key growth opportunity in the fourth quarter of 2026, driven by consumers seeking greater value while continuing to prioritize product quality and trusted shopping channels.
Mr. Nattasit Soontranu, Head of Credit Card Marketing Division at Krungthai Card Public Company Limited (KTC), said, “Consumers may be more selective with spending amid current economic conditions, but they remain willing to invest in products they trust, particularly premium brands and technology products that deliver long-term value. The continued growth of purchases through Shopee Premium and leading Apple products highlights the importance of both product quality and platform credibility in purchasing decisions.
“Through this partnership with Shopee, KTC is reinforcing its commitment to delivering benefits that align with today’s digital lifestyle. Consumers increasingly expect quality, convenience and value at the same time. By leveraging customer insights and collaborating with leading partners, we aim to create more relevant privileges while expanding spending opportunities across fast-growing e-commerce categories,” he added.
For KTC credit cardmembers and KTC PROUD cash cardmembers seeking premium products, Shopee Premium offers access to carefully selected merchants and internationally recognized brands in one destination, including 111SKIN, Dyson, Elemis, L’Occitane and THREE. Cardmembers can collect promotional codes on the Shopee application to receive a THB 650 discount on eligible Shopee Premium purchases from October 1, 2026 to December 31, 2026.
KTC and Shopee are also extending benefits to consumers seeking leading technology products. KTC credit cardmembers and KTC PROUD cash cardmembers can enjoy a THB 4,000 discount on participating Apple products purchased through official Apple stores and authorized Apple resellers on the platform, subject to qualifying spending requirements, from October 1, 2026 to December 31, 2026.
In addition, KTC UNIONPAY cardmembers can receive extra discounts of up to THB 1,000 by collecting promotional codes via the Shopee application from October 1, 2026 to January 31, 2027. The offer covers both regular spending periods and major Double Date shopping campaigns, one of the busiest seasons for online spending activity.
KTC believes that privileges tailored to high-value spending categories can help members maximize value while making purchasing decisions with greater confidence on digital channels. As consumer preferences continue to shift toward trusted brands and quality-driven purchases, e-commerce remains a key driver of growth in Thailand’s retail landscape.
For more information, please visit KTC Shopee Privileges or contact KTC PHONE at 02 123 5000. Applications for all KTC credit cards are available at KTC Online Application. Credit cardholders should use credit only when necessary and repay the full amount by the due date to avoid interest charges of 16% per annum. KTC PROUD cash cardholders should borrow only when necessary and within their repayment capacity. Interest rates range from 20% to 25% per annum.