KTC partnered with Mastercard (Thailand) and launched theKTC Culinary Collective guidebook volume 4 under the concept of"The Dishcovery of Delectable Taste." The guidebook narrates the story of "the search for unique outstanding dishes," focusing on signature menus of both finedining and casual fine dining restaurants. The initiative aims to broaden the base of members with high purchasing power and stimulate spending in the premium restaurant category by offering special privileges at over 120 participating restaurants for KTC MASTERCARD credit cardmembers from1November 2023 to30April 2024.

Miss Varitta Phatanarajta, Head of Credit Card MarketingDivision, “KTC”orKrungthai Card Public Company Limited,revealed that the campaigns organized with fine dining and casual fine dining restaurants throughout 2023 received a positive response from KTC credit cardmembers. Additionally, offering special privileges in collaboration with Mastercard has led to an increase in card spending in these restaurant categories.

This year, KTC continues to focus on the strategy of expanding the member base to those with high purchasing power and have a lifestyle that favors dining at fine dining and casual fine dining restaurants.  This is achieved by showcasing restaurants with varied uniqueness, which includes the chef's inspiration, the shop owner's experience, the origin of ingredients, and the art of food presentation through theKTC Culinary Collective guidebook volume 4,under the concept of "The Dishcovery of Delectable Taste," that sharesthe story of "the search for unique outstanding dishes.” Features establishments include Gaa / Baan Tepa / Cross / Nusara in Bangkok / Mok in Ubon Ratchathani, and Kaen in Khon Kaen.

KTC MASTERCARD credit cardmembersenjoy special privileges atover 120 participating restaurants from1November 2023to30April 2024as follows:

  1. Membersget an instant discount or other special privilegesupon spending with a KTC MASTERCARD credit card at participating restaurants.
  2. Members earn up to 10x KTC FOREVER pointsupon making qualifying purchases with aKTC X WORLD REWARDS MASTERCARDor any KTC WORLD REWARDS MASTERCARD credit card at participating restaurants.

Download the KTC Culinary Collective guidebook volume 4 for free athttps://www.ktc.co.th/e-book/culinary-collective/vol-4.  For more information, please contact KTC PHONE 02 123 5000 or visithttps://www.ktc.co.th/promotion/dining/international/culinary-collective, apply for a credit card at any “KTC TOUCH” branches nationwide or click the link:https://ktc.today/apply-card.