TG partners with MAAI BY KTC to launch the “TG MEMBER” Loyalty Program, a complete ready-to-use end-to-end process platform with 3 solutions to attract members in the digital age. The new loyalty program offers benefits covering all lifestyles through points accumulation and special privilege redemption, such as products in the TG store, including smartphones and accessories from various brands. The team-up aimed to build confidence among existing members and give new lasting impressions to new members, with goals to further the relationship to a long-term bond with the organization.

Mr. Pawat Thavornsapanant, Chief Marketing Executive and Innovation officer, “TG” or TG Cellular World Company Limited stated, “TG MEMBER is a loyalty platform, a system that builds relationships with members. It’ll be used as a tool to help make CRM (Customer Relationship Management) more efficient, along with offering more special privileges for the collection of TG Points that better meet the needs of members. We were assisted by MAAI BY KTC to build the TG MEMBER platform and we are confident that this collaboration will strengthen our business operations and allow members to enjoy benefits that meet their needs and create a long-term bond with the organization. Members will have more freedom, and get to collect and redeem various privileges for maximum benefit. Moreover, TG Point redemption covers almost every lifestyle, whether it's products in the TG store, including smartphones or accessories from various brands, and in the future, there will be many more products available for redemption. In addition, what TG will continue to strive for and develop is rebranding to adjust TG’s brand image of TG to keep up with the times, and ever-changing technology, and create a new image for people to see that TG is not just a mobile device store, but TG is a store that leads in efficient technology with non-stop improvements to create happiness and confidence for customers. We hope that our customers will feel special as a member and enjoy our TG MEMBER system.”

Mrs. Pranaya Nithananon, Head of Credit Card Marketing, “KTC” or Krungthai Card Public Company Limited, stated, “These days, loyalty programs are crucial for organizations to maintain good relationships with customers or members, both existing and new. MAAI BY KTC has foreseen the importance of developing a system that will help businesses build relationships with member customers through points accumulation. It is also a tool to help support and make CRM more effective in the digital age. This is achieved through a complete ready-to-use platform with 3 solutions, namely Membership Management / Point System Management and E-Coupon Management that specifically meet TG's business model, equipped with a network of merchants that support point redemption on various channels and cover every lifestyle. These factors will complete the ecosystem, strengthen the TG Member platform that wants to understand modern consumer behavior, and fully meet the needs of customers to the maximum. It is also another important key to success for TG in expanding the business.”